![]() Unsurprisingly, MyYahoo drives the majority of all RSS click throughs (54%) – MyYahoo has a huge user base and there’s no other way to read anything in the service other than clicking through. The difference in user behavior between a StartPage like MyYahoo and a full text reader like Google, Bloglines or Newsgator makes comparing click throughs between these two classes of readers a matter of apples and oranges. I don’t believe that statistic means much at all – some publishers don’t offer full feeds and require a click through to read the full text of an item but the most lovable ones don’t. The second statistic offered by FeedBurner this morning is click throughs. ![]() ![]() Netvibes, tellingly, scores three times higher than Microsoft’s – which is supposed to be the StartPage for computer users everywhere. Other interesting numbers when it comes to views are that Netvibes and are the only Start Pages that register on the charts. For the record, I prefer NetNewsWire and Netvibes used together.) ( UpdateX2: Newsgator’s Greg Reinacker contests much of this report and says that Feedburner’s stats in this report are very limited.) (Update: NNW and FeedDemon sync up with Newsgator online and thus are counted here – which is a bad sign. Newsgator is also the only one of the top feed readers in the chart with an enterprise feed reading product, which is undoubtedly the company’s focus – though the enterprise market has been slow to adopt RSS. The company’s desktop feed readers, NetNewsWire and FeedDemon, probably have a much larger percentage of views as they are older, more stable products. Newsgator online, a feature fantastic service long plagued with deal-breaking performance problems, is trailing in third place with a mere %3 of views. Now this statistic indicating that Google users are actually accessing the feeds they have subscribed to far more than any other vendor shows that in just a short period of time since the product’s relaunch – Google Reader owns the online feed reading market.īloglines, perhaps unsurprisingly, is in second place on views at 33%. Bloggers everywhere saw their subscriber numbers jump an average of 53% according to FeedBurner. Google Reader just began reporting subscriber numbers to FeedBurner last week. That means that 59% of the time a FeedBurner published feed is being displayed in a web based aggregator – it’s being displayed in a Google Reader account. When it comes to views, Google Reader is the clear leader with a methodologically conservative 59% of views. The moral of the story is that Google Reader has come out of nowhere and stolen the hearts of active RSS users. Full details and discussion below the fold (for those not viewing this in a feed reader, that is!) The winning vendors in reader engagement are interesting but so are the larger implications of the numbers being reported. I know I’m subscribed to many feeds that I almost never actually read, FeedBurner’s engagement metrics try to parse that behavior out from active readership. TechCrunch, for example, may now have almost 300,000 people subscribed to its feed who log on to their feed reader in a given day – but only a portion of those people view the TechCrunch feed in particular on a given day. That engagement is measured in two ways, the number of times the feed’s items are loaded and displayed in the reader (called views) and the number of times a feed’s link is clicked through (called clicks). The statistics go beyond mere subscription numbers and focus on what FeedBurner says is more important – reader engagement. RSS management megavendor FeedBurner released an interesting report this morning about the relative market shares of the various leading RSS reader vendors.
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